Search Engine Users Find Natural Search Results Most Relevant


A survey conducted found that more than 60 percent of Yahoo users and over 72 percent of Google users clicked on a natural search results when looking for the most relevant listing for their query. Natural search results are non-advertisement listings that are returned when a keyword is queried.

User desire for natural search results have caused advertisers to alter their approach to search engine ads in order to ensure that their Web pages are found in the natural search results of Google and Yahoo.

"These findings clearly indicate that in both search engines there is a wide gap between natural search preference and paid advertisement preference. This means marketers who fail to optimize for natural search or human-edited paid inclusion neglect a large percentage of user clicks and the relevant traffic," stated Fredrick Marckini.

 

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Compare Webb Submit Search Engine Campaigns of equal value (or actually less value, see below) begin at $2,500.

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Unlimited Associated Keywords
in 2 Categories
$1,013
Exactly 10 keywords
$2,500
Unlimited Associated Keywords
in 4 Categories
$1,617
Exactly 20 keywords
$3,500
# of months
1
# of months
1
Top Positions in 7-14 Days!
YES
Top Positions in 7-14 Days!
NO (30 to 90 days)
Ongoing Maintenance
2 Categories
Unlimited keywords
$198 Monthly
Ongoing Maintenance
10 keywords
$550 Monthly
Ongoing Maintenance
4 Categories
Unlimited keywords
$396 Monthly
Ongoing Maintenance
20 keywords
$1075 Monthly
Formulated Pages For Each of the Major Search Engines?
YES
Formulated Pages For Each of the Major Search Engines?
NO
Guaranteed Top 30 Positions
YES
Guaranteed Top 30 Positions
NO

Research and Submissions
into Industry Specific
Search Engines and Directories
YES

Research and Submissions
into Industry Specific
Search Engines and Directories
NO
Research and Submissions
into Regional Specific
Search Engines and Directories
YES
Research and Submissions
into Regional Specific
Search Engines and Directories
NO
Submissions into an
Additional 30+
Search Engines and Directories
YES
Submissions into an
Additional 30+
Search Engines and Directories
NO
Submissions and Reporting
into International
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YES
Submissions and Reporting
into International
Search Engines and Directories
NO