provides Search Engine Optimization, Positioning, Link Popularity and Submission
services for the most visited search engines, directories and Pay-Per-Click and
Pay-Per-Placement search engines on the Internet. We also work with our clients
in concert with the most popular Pay-Per-Click and Pay-Per-Placement search engines
and we offer support with Essential Tools for PPC advertisers along with the latest
batch of tricks and secrets to help maximize your use of pay-per-click search
Verses A Search Engine Campaign
Overture only captures 9.2 % of Internet
searches per day! This translate into only 5 million searches a day through Overture's
verses 400+ million searches per day in all the other major search engines.
Brief Insight Of Overture's Bidding Process
can set up an account for you or you can do it yourself. This is on your credit
card and you establish the dollar amount you want to cap each month. Their minimum
bid per click is 5 cents now. So you understand… every time someone clicks on
your web site you are charged the amount of the bid. You can try this, there is
no long-term commitment. Once your money runs out you are dropped back into your
non-paying positions (which, in our Search Engine Campaigns drops you back into
Top 5, 10, 15, 20 positions, depending how many are bidding on a keyword).
thing to be aware of is that as soon as you bid 5 cents and knock the person bidding
on that keyword out of first, second or third place, then they can go in and bid
1 cent more than you and get it back, the same day, if it is worth it.
Can Not Track Traffic From Overture
thing you have to pay attention to is traffic can not be tracked from Overture.
Even the best Web Stats Program, WebTrends, ca not track traffic from Overture.
How convenient for Overture. We called WebTrends and they told us that their next
upgrade version of their software WILL track Overture. So maybe cap a smaller
amount. Because if you get 250 visitors without one inquiry or sale, then something
is wrong, which is what happened to some of our clients. In 5 days Overture emailed
and said their money was used up and they had had about 200 'click throughs' to
their site and they did NOT receive one inquiry. So just be aware and hope that
you get a flood of traffic with
is a set up fee, nonrefundable: * This $50 initial deposit is non-refundable and
will be applied to clickthroughs or to the minimum monthly spend. ** Each account
has a $20 minimum monthly spend. There is a minimum bid requirement of $0.05 per
is the link to go to their site and set up an account yourself: please copy and
paste entire two lines into browser:
2002 - Popularity of Engines and Directories - Overture is only 9.2%
MSN=MSN, YH=Yahoo, GG=Google, AOL=AOL, AJ=Ask Jeeves, LS=LookSmart, ISP=InfoSpace,
OVR=Overture (GoTo), NS=Netscape, AV=AltaVista
results that each engine returns on a given keyword search, can fluctuate from
day to day. Every day billions of people use search engines to find information
on products and services needed for their home or business. Most turn to search
engines by using keyword or keyword phrases to narrow their searches in these
vast databases. These prospects need to find your Web site in order to see it.
engines can sometimes return millions of results (sites) to browse through. Typically,
the average user will not scan much further than 30 listings (approx. 3 pages)
before moving on to the next search engine. That is why search engine ranking
is so important.
pay for placement?
your site within Overture's, ah-ha's, FindWhat's and other Pay-Per-Clicks, Pay-Per-Placements
search results is a way to reach lots of targeted customers. You select the search
terms that are relevant to your site, and choose how much to pay per keyword
when customers click on your listings. The higher you bid, the higher your site
appears in our search results. Your site still has to optimized correctly to keep
these listings. Overture always offers you great listings once you sign up, but
these listings constantly fluctuate, and sometimes even drop. Paid placement programs
do guarantee top listings. In them, if you pay enough, you'll be top ranked for
the terms of your choice.