Search Engine Optimization Campaigns Overture Bidding

Webb Submit provides Search Engine Optimization, Positioning, Link Popularity and Submission services for the most visited search engines, directories and Pay-Per-Click and Pay-Per-Placement search engines on the Internet. We also work with our clients in concert with the most popular Pay-Per-Click and Pay-Per-Placement search engines and we offer support with Essential Tools for PPC advertisers along with the latest batch of tricks and secrets to help maximize your use of pay-per-click search engines.

Overture Verses A Search Engine Campaign
Overture only captures 9.2 % of Internet searches per day! This translate into only 5 million searches a day through Overture's verses 400+ million searches per day in all the other major search engines.

A Brief Insight Of Overture's Bidding Process
We can set up an account for you or you can do it yourself. This is on your credit card and you establish the dollar amount you want to cap each month. Their minimum bid per click is 5 cents now. So you understand… every time someone clicks on your web site you are charged the amount of the bid. You can try this, there is no long-term commitment. Once your money runs out you are dropped back into your non-paying positions (which, in our Search Engine Campaigns drops you back into Top 5, 10, 15, 20 positions, depending how many are bidding on a keyword).

Bidding War
Another thing to be aware of is that as soon as you bid 5 cents and knock the person bidding on that keyword out of first, second or third place, then they can go in and bid 1 cent more than you and get it back, the same day, if it is worth it.

You Can Not Track Traffic From Overture
Another thing you have to pay attention to is traffic can not be tracked from Overture. Even the best Web Stats Program, WebTrends, ca not track traffic from Overture. How convenient for Overture. We called WebTrends and they told us that their next upgrade version of their software WILL track Overture. So maybe cap a smaller amount. Because if you get 250 visitors without one inquiry or sale, then something is wrong, which is what happened to some of our clients. In 5 days Overture emailed and said their money was used up and they had had about 200 'click throughs' to their site and they did NOT receive one inquiry. So just be aware and hope that you get a flood of traffic with it.

Set Up Fees
There is a set up fee, nonrefundable: * This $50 initial deposit is non-refundable and will be applied to clickthroughs or to the minimum monthly spend. ** Each account has a $20 minimum monthly spend. There is a minimum bid requirement of $0.05 per clickthrough.

Signing Up
Here is the link to go to their site and set up an account yourself: please copy and paste entire two lines into browser:
https://signup.overture.com/s/dtc/signup/en_US/signup/create_listings.jhtml;
jsessionid=PEHE4NBXDDNKACQVLMZAQNQKCVN30MX0?_requestid=87206

January 2002 - Popularity of Engines and Directories - Overture is only 9.2%

KEY: MSN=MSN, YH=Yahoo, GG=Google, AOL=AOL, AJ=Ask Jeeves, LS=LookSmart, ISP=InfoSpace, OVR=Overture (GoTo), NS=Netscape, AV=AltaVista

The results that each engine returns on a given keyword search, can fluctuate from day to day. Every day billions of people use search engines to find information on products and services needed for their home or business. Most turn to search engines by using keyword or keyword phrases to narrow their searches in these vast databases. These prospects need to find your Web site in order to see it.

Search engines can sometimes return millions of results (sites) to browse through. Typically, the average user will not scan much further than 30 listings (approx. 3 pages) before moving on to the next search engine. That is why search engine ranking is so important.

Why pay for placement?
Listing your site within Overture's, ah-ha's, FindWhat's and other Pay-Per-Clicks, Pay-Per-Placements search results is a way to reach lots of targeted customers. You select the search terms that are relevant to your site, and choose how much to pay per keyword when customers click on your listings. The higher you bid, the higher your site appears in our search results. Your site still has to optimized correctly to keep these listings. Overture always offers you great listings once you sign up, but these listings constantly fluctuate, and sometimes even drop. Paid placement programs do guarantee top listings. In them, if you pay enough, you'll be top ranked for the terms of your choice.

Given this, why would anyone bother with a search engine campaign?
For one thing, paid placement can be expensive. Their fees are not one-time fees, they are monthly! Getting and keeping a top ranking at paid placement search engine like Overture/formerly GoTo.com involves an ongoing expense, because you pay by the click for any traffic you receive. In contrast, a Webb Submit Search Engine Campaign will include basic paid inclusion programs at crawler-based search engines such as Inktomi, who operate on a flat-fee basis. You pay once, and then you get all the traffic you can eat, so to speak, with our monthly optimizing and submissions along with supporting UNLIMITED KEYWORDS, unlike paying for each keyword.

Keyword Analysis
Search engines and directories use keywords to find relevant web sites. You need to know which keywords and phrases customers are using to find your site. Once these words are discovered, this data can be used to optimize your web site. Since some search engines can take up to 6 months to list your site and others will take only weeks, you'll want to get it right the first time. Keywords can often be changed, but they need to be analyzed to see which ones are pulling Internet traffic, and which ones aren't.

Just because you have paid for your listings, does not mean that you will be listed within all the other major search engines, directories, pay-per-clicks and pay-per-position search engines. Here are current traffic stats on the major search engines.