Search Engine Users Find Natural Search Results Most Relevant

A survey conducted found that more than 60 percent of Yahoo users and over 72 percent of Google users clicked on a natural search results when looking for the most relevant listing for their query. Natural search results are non-advertisement listings that are returned when a keyword is queried.

User desire for natural search results have caused advertisers to alter their approach to search engine ads in order to ensure that their Web pages are found in the natural search results of Google and Yahoo.

"These findings clearly indicate that in both search engines there is a wide gap between natural search preference and paid advertisement preference. This means marketers who fail to optimize for natural search or human-edited paid inclusion neglect a large percentage of user clicks and the relevant traffic," stated Fredrick Marckini.


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Recent searches show Internet traffic you are unaware of locally in cities of all sizes.

  • over 500 searches for Hair Salons Winter Haven
  • over 3,000 searches for Nail Salons Clearwater

That can be 3,000 potential customers NOT finding your shop online. One hair salon in Winter Haven said she had people of all ages walking down the street with a print out from Google asking what address she is.


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